(2:50 p.m. GMT) -- Norwegian Cruise Line is replacing its Premium all Inclusive package for UK & Ireland passengers with the new "Free at Sea" programme, starting April 2.
Premium All Inclusive fares were introduced to the UK and Ireland market in April 2017, with a focus on inclusive beverages and gratuities. Free at Sea is an upgrade programme that will cost £99 per person and will entitle passengers to choose from two of the following options:
• Beverage package, inclusive of gratuities
• Shore excursion credit
• Specialty dining package
• Wi-Fi package
• The option for the third and fourth passenger in a cabin to sail at a reduced rate
Passengers booked in a suite or higher cabin category, such as The Haven, will benefit from all five Free at Sea offers.
Our Favorite Things Aboard Viking Venus
Regent Seven Seas Splendor Returns to the Seas
Wonder of the Seas Construction Update: Sea Trials
Wonder of the Seas Completes Sea Trials
Scarlet Lady Video Ship Review (2021)
60-Second Video Tour of Virgin's Scarlet Lady
Carnival Mardi Gras: Free Dining on the Lido Deck
Carnival Mardi Gras: RedFrog Tiki Bar & Summer Landing
Carnival Mardi Gras' Excel Suite and Loft 19
Live From Carnival's Mardi Gras: The French Quarter
BOLT: We Try Carnival Mardi Gras' Roller Coaster at Sea
NCL's Restart: What It's Like On The First Norwegian Cruise Ship Back in 16 Months
Here's What It's Like Onboard the First Large Cruise Ship to Alaska in 21 Months
Perfect Day at CocoCay: Here's How We Spent 2 DAYS at Royal Caribbean's Private Island
Our Celebrity Silhouette Cruise Experience: March 2020 vs. July 2021
Back on Celebrity Silhouette: Here's What It's Like On One Of Our Favorite Ships 15 Months Later
Freedom Of The Seas Resumes Sailing With New Rules
Celebrity Millennium -- Video Tour & Ship Review (2021)
Celebrity Apex -- Video Tour of The Magic Carpet
Q&A: Cruisers and Crew Chat About The Joy of Cruising's Return
Celebrity Apex -- Eden
Celebrity Apex -- The Retreat
Celebrity Apex -- Video Tour of the Infinite Veranda Cabin
Q&A with Celebrity Apex's Cruise Director
Celebrity Apex -- Pools & Resort Deck
Celebrity Apex -- Embarkation Process (2021)
Live From Adventure of the Seas: What's the Same, What's Different and What's Better?
5 Reasons MSC Cruises' Yacht Club Is Worth The Splurge
Video Highlights From The Impractical Jokers Cruise 4 (2018)
Love Luxury Resorts? Here's Why You Should Cruise Seabourn
5 Crazy Cruise Deck Attractions For the Adrenaline Junkie
MSC Virtuosa Ship Tour: What It's Like Onboard MSC's Newest Ship (May 2021)
LIVE Interview with Frank Del Rio, NCLH President and CEO, About Company's "Safe to Sail" Campaign
Video Scenes From The Golden Girls Theme Cruise 2019
River Cruising: Video Q&A With John Waggoner On American Countess, American Queen Steamboat Company's Newest Ship
Silver Cove At Norwegian Cruise Line's Great Stirrup Cay
Norwegian Encore - Hull Art Reveal - Artist Eduardo Arranz Bravo
How River Cruising Allows You To Explore Like A Local
5 Ways A Seabourn Cruise Will Make You Feel Special
Norwegian Bliss Virtual Tour - Why You Should Be Excited About Norwegian's Newest Ship
Inside Look 2018 Ship-Hop: A Cruise Vacation For '90s Lovers
Norwegian Breakaway Photo Tour
5 Best Onboard Spots For Wine And Tapas
The Waterfront On Norwegian Cruise Line - Video
Cruise Embarkation Tips: What NOT To Do On Your First Day
Norwegian Getaway Photo Tour
Best Spots For Adults On A Disney Cruise Ship
Inside Look: The Haven On Norwegian Cruise Line
The Most Luxurious Cruise Ship Suites at Sea - Video Guide
Norwegian Escape's Ropes Course - Are You Brave Enough?
4 Best Places To Get Craft Beer At Sea - Video Guide
Inside Look at Norwegian Sky In Cuba
Norwegian Escape Attractions - 7 Free Things You Have To Try - Video Tour
Sneak Peek: Disney Fantasy Highlights For Kids - Video Tour
4 Exclusive Spots On Norwegian Escape - Video Tour
Norwegian Escape Photo Tour
7 Can’t-Miss Experiences on Allure Of The Seas
Highlights From Regent Seven Seas Explorer
Harmony Of The Seas Cabins - Video Tour - Cruise Critic
Cruise Critic Tries The Ultimate Abyss Slide On Harmony Of The Seas (POV Video)
HRH Prince Phillip Visits Cunard's Fleet
Norwegian Breakaway Video Tour (2013)
Norwegian Cruise Line estimates the true value of the package to be over £700.
Eamonn Ferrin, vice president & managing director of UK & Ireland, Israel, South Africa and the Middle East markets, said: "‘Free at Sea’ puts the power of choice in the hands of our guests, inviting them to individualise the way they holiday.
"This programme is the next step in the evolution of our commitment to offer more freedom, flexibility and value, all while delivering a top-quality experience."
In October 2018, the line launched an offer for UK passengers to include flights and transfers on cruise-only fares for just £99 extra throughout summer 2019. The offer allows passengers to add return flights from seven UK airports to three of the line's five Europe-based ships -- Norwegian Getaway, Norwegian Epic and Norwegian Pearl -- as well as transfers for just £99 per person from cruises between May and October.
The offer was not made applicable to Venice-based Norwegian Star, or UK-based Norwegian Spirit.
The 2,016-passenger Norwegian Spirit will sail a series of Northern European itineraries out of Southampton this summer, starting with a 14-night Iceland, Ireland & Norway voyage departing May 31.
The line's next new ship, Norwegian Encore, debuts in November 2019 with its inaugural sailing -- a nine-night Transatlantic crossing -- departing from Southampton on November 2.