I chose Virgin because it was a new cruise line and I was looking for a different slant on cruising. Virgin has broken the mold; some good and some bad. As an avid cruiser I enjoy all the activities away from the bars and casino. Virgin was very focused on health and life style with the vast majority of activities dedicated to those topics. Very little to do activity wise during the evening. And if you stay on board during a port day be prepared to sleep or bake in the sun. No activities offered other than wellness/physical until 7 pm. On sea day 2 there was one bingo game (payouts are great) and a great Red Room show with acrobats. After 9 pm nothing to do unless you wanted to gamble or dance (three different areas all with dj). 22 fitness activities and around 12 unconventional sea day activities. If you like techno rock great because that's all there is. Almost every things has to be booked so there is no spontaneity allowed. It feels more scheduled than my work environment did. The food is fantastic, the ship is beautiful and the staff wonderful. Like staying in a great hotel but my experience was dampened by how successful they were in charting new waters in the cruise experience. This cruise line is designed for a specific demographics and I am not one of them.